BIAS IT Limited are a managed service provider (MSP) with their HQ in Northampton and Bedford though they offer IT support for businesses throughout the UK. The BIAS IT support team invited me to help with their marketing in April 2024. They had no website, no social media and no advertising. A true “blank canvas” so to speak. I started by researching their market and producing a marketing plan and then got to work on designing, writing and narrating their marketing assets.

In order to give BIAS IT Ltd. a “first in search” position I designed the website using HTML and CSS so that I could surpass the competing “WordPress” sites. I wrote roughly 150 A4 pages of keyword rich copy, designed 471 graphics, produced and narrated 9 movies and hand coded 94 webpages and CSS files.

I’ve since added a newsroom area to keep the content fresh and I’m still creating and narrating new movies for the website to ensure we maintain our position in Google.

This website consists of nearly 80 webpages and a back-office system (coded in PHP) for managing new leads and subscriptions. The design is fully responsive and on a smartphone every page has its own audio version. The site also includes a news and promotions feature along with an ITAD calculator. The site holds organic and knowledge panel first-in-search positions in Google for all the prespecified keywords and regions.

In terms of the effort needed to create this website, I wrote 157 A4 pages of copy and used over 600 graphics and photos. I’ve added FAQ, article, movie & website schema.org mark-up, plus advanced SEO coding, content, backlinks and AI training. This is not a WordPress template site; this site is especially built for the company. I have personally created each and every webpage using Dreamweaver to edit the code and Photoshop / Illustrator to design / edit the photos and graphics.

70% of the copy and graphics are only for SEO purposes, leaving just the top section of each page to communicate the services. Every important webpage uses a movie to help simplify and amplify a specific message or call to action. Using movies in this way gives the visitor an easily accessible method of understanding exactly what we can offer and how we can help.

This website was a challenge in terms of researching and developing the content. Prior to commencing work Aquila had only a very basic website with less than 2 A4 pages of copy and very few aircraft images. Working just off the old website, a few PowerPoint slides and access to the executive team I pieced together an understanding of the business model, sourced and designed the aircraft images, wrote the copy and created this website. The learning curve was steep but absolutely fascinating.

I’ve used a slide show at the top of each page, however it’s the parallax images that really add the WOW factor. As you can see on the home page, I’ve created a graphic of the aircraft at 40,000 Ft and as you scroll down the image turns into the technical blue prints for the plane. This design was so much fun to create.

I would say the Maritime Patrol Aircraft webpage was probably the trickiest webpage to design. Most the graphics on the Maritime page are custom designed right down to the vapour trails leading off the wings. With that said the parallax feature on the Medical Evacuation Aircraft was definitely the most time consuming.

This project ended with the company being successfully absorbed into the UAEAF.

This website works in conjunction with Amazon.co.uk. The customers journey starts with a written, graphical and movie introduction to the author. Upon clicking a book title, the visitor is introduced to the books’ summary, themed graphics and where possible a short movie. If they like what they see and want to buy the book, the shopper is directed to amazon to make a purchase.

It seems like a truly simple solution in principle but it’s the little details that actually make it quite complex in design. For example, if you visit the Ghost-Writing page and scroll to the top, you will see a sequenced slideshow. This show informs the visitor so concisely, yet remains warm and inviting. Staying on the same page take a look at the graphic to the right of Ghost-Writing. Can you see all the little Easter Eggs on the table top? Even the smartphone shows the authors Amazon page.

I have worked with many different publishers over the years from Harper Collins to Orion Publications, this was my first website for a “Sunday Times Best Selling Author”.

The project was on a very tight budget though we still managed to have fun with it. To be fair, the Authors exceptional portfolio is really responsible for its success.

This website consists of 834 graphics, 88 webpages, 7 movies, 10 articles, 4 special offers and 12 different FAQ subjects. The copy for the site has been written using a method of keyword repetition, and every sales pitch has been condensed to the top part of each page. All the key webpages use a parallax feature & movie at the top to give the site its style. My mission was to gain first in search for the term “ITAD New Jersey”. I’m pleased to report that we were successful in achieving that goal.

This was one of those projects where I just knuckled down and got on with it. I know the ITAD and computer recycling industry really well, so there wasn’t a steep learning curve. The main challenge I faced was implementing SEO & SEM tactics, producing all the content and designing all the webpages. I also wrote a brief for a back-office leads management system and email newsletter feature that allowed us to generate and send 5000 emails at a time to subscribers. To achieve this, I employed and managed a web developer to code the software (PHP / MY SQL) and I set up an SMTP server with a trusted ISP.

Once this asset was completed, I introduced a marketing strategy to help move the site towards a reactive lead generation approach.

This website was created to boost our campaigns using Google AdWords. It works by deploying a strategy that utilises both social media & email marketing. The strategy starts simply with a newsroom feature found within the website. The basic idea behind the news feature is to encourage contacts from LinkedIn and email campaigns to visits specific webpages.

As you know, in addition to bid price Google AdWords focuses on many other factors to determine an Ads first page position. Two of those factors are an advertisements relevance to its corresponding webpage and the popularity that webpage enjoys (i.e.: the number of visitors and their bounce rate).

With these factors in mind, designing a webpage with high Ad relevance and coupling that with page activity generated from social media and email marketing can have a profound effect on your Ads position. In fact, these two PPC tactics can even result in putting your Ad above a higher CPC bid.

I designed the UX and graphics, coded each webpage and wrote the copy for this 69-page site back in 2017. This website was extremely successful and managed to beat competitors with budgets far greater than ours.

I designed the frontend of this website to integrate with the Logicblock eCommerce platform. Through Logicblock I managed to establish an EDI connection to our wholesaler (S.P. Richards) and arrange a dropship ordering solution.

This site was part of a multi-channel campaign which peaked at around $60,000,000 PA. However, the experiment here wasn’t the website. Nor was it working with the Logicblock eCommerce platform. The experiment was in fact working with a Google Merchant Account (Google Shopping) and Amazon.com.

I should say that Amazon fell flat on its face as we found ourself competing directly with the manufacturers. However, the Google Merchant Account worked surprisingly well. Firstly, I wrote the technical brief for a software app that collected our top 10 competitors’ prices. Having worked out our bottom-line costs on each of 47k products I then undercut the market on anything with a higher margin than 10%.

The company reached a fantastically high level of success and subsequently most of it has been acquired. As a result, this website no-longer exists today though I have uploaded a mock-up for you to see an example.

I was invited to help DCS World (Eagle Dynamics) to develop a SEO and digital marketing strategy. The project required a close inspection of their current website (a legacy CMS website generator). It became clear that the CMS somewhat restricted their SEO & SEM options. To encourage DCS to a better system, I designed a few graphical interfaces.

This particular design prototype was a lot of fun to create, it provided more opportunities for DCS to showcase their products. In fact, the failure to showcase products that were related to each other was a major issue that I had discovered when studying the customers journey. The problem could be easily resolved by introducing short sales pitch movies, a related products feature and a product intelligent UX design.

In later versions of this design, I developed a content feed that published free promotional exchanges and sponsored opportunities for publications, events, influencers and other products.

This business was run by software developers who had a strong focus on the gaming experience, more so than perhaps the business opportunities. This type of leadership resulted in an exceptional game, that is truly a marvel to behold.

When I first took over the Village Office Supply (VOS) website, they were turning over a few million online. A few years later, and VOS hit a staggering $60m turnover and the website was thriving. Hungry for new opportunities, I studied Google Analytics and noticed the coffee section of our website was receiving a colossal amount of activity, but low sales volumes.

I theorised the low sales might be down to our wholesalers limited range of coffees and teas. To test this theory, we expanded to include Keurig and started selling K-Cup coffee pods. Judging by the resulting increase in sales there was clearly a market for more coffee products.

Coffee sales became so successful that the owners agreed to let me create a diversification of brand, I named it: “Village Coffee Supplies”. My team developed a bespoke eCommerce platform that used SOAP to communicate with the suppliers and to arrange the drop shipment of orders.

In terms of creative content, I created an animated catalogue of products. I also gave each type of coffee or tea an origin story and where possible listed any health benefits.

I designed my first website back in the mid 1990’s – this particular website was designed back in 2009, it’s “dated” to say the least. I only had 3 days to write the copy, design the images and hand code the entire site. The owner of the business sat with me for 2 of those days. I’m still showing the design in my portfolio mainly because I love how it shows what a low-cost website looked like back then.

If I was to do this over I’d stuff it with movies and make it “WAY” more spacious. Less is more…